Something very disturbing to all internet users are they're still being secretly tracked by companies from all over. Research shows they are more invasive than we thought. For example, when telemarketers got out of hand, the government responded with the 'Do Not Call' list, and now, Lawmakers debate the 'Do Not Track' list. There were very powerful responses from both lawmakers and witnesses on regulating online tracking. Susan Grant, the director of consumer protections at the Consumer Federation of America said, “companies already track consumers' every online move, often without their consent. If someone were following you around...tailing you and making note of everywhere you go, what you read, who you talk to, what you eat, the music that you listen to, what you buy, what you watch, you might find this disturbing.” Daniel Castro, a senior analyst with the Information Technology and Innovation Foundation, said, “'Do not Track,' of course, doesn't actually stop online advertising, it only limits the ability of ad networks to deliver ads the user might actually want. Users who opt out of tracking would receive more – not less – unwanted advertising.”
Conclusion
The 'Do Not Track' list is actually extremely different from the 'Do Not Call' list. It's not like the companies like Sears can listen to all your phone calls and just interrupt with a Sears ad. The 'Do Not Call' list is a lot simpler and straightforward. The 'Do Not Track' list is more complex, there are good and bad sides to it because either way, there will always be ads on whichever site you visit, the only difference is if the ad actually fits the consumers need. I think the 'Do Not Track' list should not pass because you will always have ads, the only difference is it only limits the ability of ad makers to deliver ads the user might actually watch rather than having a completely irrelevant ad.